MARKETING
Online course from Joker8
Learn how to develop marketing strategies step by step, allocate budgets for marketing activities, and choose effective ways to attract customers. Create conversion sales funnels and customer journey maps that help close customer pain points.
FOR:
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Business owner or funder You will understand how to use marketing more efficiently and drive your company's profits with it
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Aspiring marketer Structure your knowledge, strengthen your understanding of marketing strategy, and learn how to allocate resources to advertising and other activities
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You want to be a marketer You will get a pool of tools to start your career to build marketing strategies from scratch and implement them yourself
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You work in a marketing-related position You will understand the principles of strategic marketing and be able to grow from a narrow-profile specialist to a full-fledged marketer
Topics that you will learn with Joker8:
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A product that is loved A unique selling proposition is not a legend that marketers talk about, but a tool that you can use to win the market. In the course, we will share methodologies for creating successful products from scratch, such as Design Thinking and Jobs-to-be-Done. We'll show you how to create a value message and communicate it.
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Brand positioning There are hundreds of products, but only a few brands. We will share the key identifiers that make a brand stronger than others on the market. You will learn how to create a unique positioning, build a brand architecture, and define its voice. And all in order to reach out to the customer and establish contact with them.
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Implementation of the marketing strategy Plans are good, but how do you start implementing them? To do this, we will explain how to determine the budget for marketing and promotion channels, taking into account the resources of your business. As a result of the course, you will have a marketing strategy and a tactical plan for achieving it - a description of all brand activities.
Features of the course from Joker8:
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Up-to-date marketing database
You will receive systematic information about marketing and its value to the organisation. You will master the core competencies of a marketer to develop a marketing strategy and formulate budgets to attract customers in a step-by-step and structured manner.
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Practical tools for marketers
You will master SWOT and PESTEL analyses for market research, be able to describe the target audience using the buyer persona tool, and master methodologies for creating new products. You will learn how to develop a unique selling proposition, CJM, and sales funnels.
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Developing a holistic strategy
Based on all the course materials, you will develop a final presentation describing the brand's marketing strategy and a plan of tactical actions to achieve the goals.
TEACHER
Finn Scott
- Founder and CEO of brand marketing agency Epgane
- Among his clients: L'Oreal, Corteva, ENSO
- Worked with 15 of the country's 100 most valuable brands and created, transformed and launched over 50 brands in 8 countries
- Worked with the markets of Ukraine, USA, Kazakhstan, Slovakia, Romania, Bulgaria, etc.
- Author of the course "How to create a brand in real estate" on the Joker8 platform
Program
Module. Intro to marketing
Module. Analysis of the market and target audience
Workshop #1. Online classes and Q&A session
Module. Brand
Module. Monetization and sales channels
Module. Launch of marketing activities
Module. Control of marketing activities
Workshop #2. Online classes and Q&A session
Register
Join us to analyse each element of the marketing system and hone your essential tools with an experienced Joker8 trainer.